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Recurrence & evergreen content

Recurrence lets a single piece of content repeat on a schedule — daily, weekly, or at a custom interval — up to a maximum number of repeats. It's the mechanism behind evergreen content: posts that stay valuable and stay in rotation without manual re-scheduling.

How it works​

A recurrence rule attaches to a post and describes:

  • Interval + unit — e.g. every 7 days, or every 2 weeks.
  • Max repeats — how many times the rule fires before it goes dormant.

When a recurrence fires, post.buzz creates the next scheduled instance of the post (respecting the account's posting gap and your plan's monthly post allowance) and queues it.

When to use recurrence​

  • Evergreen tips and CTAs — short, durable posts worth repeating.
  • Weekly series — "Feature Friday," "Monday motivation."
  • Timeless promotions — recurring links to a flagship product or lead magnet.

Avoid recurrence for time-sensitive content (announcements, news, limited-time offers) — those should be one-off scheduled posts.

Posting sets​

For content you want to rotate across a group of channels on a recurring basis, use posting sets. A posting set is a named bundle of channels (for example, "All short-form video channels") that you can target as a unit, so a single recurrence rule fans out to the whole set consistently.

Limits and safety​

Recurrence respects the same guardrails as everything else:

  • Per-account minPostGapMinutes — no bursts.
  • Plan limits — monthly post caps still apply.
  • Platform limits — each generated post is validated before publishing.

If a recurrence would exceed a limit, the instance is skipped or held, and the reason is surfaced so you can adjust.