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AI Analyzer

Where analytics shows the numbers, the Analyzer explains them. Pick an account, choose a focus, and the AI produces a structured diagnosis: what's happening, why, and what to do about it — ranked by priority with a phased roadmap. Find it via Insights → Deep analysis, or the Analyzer page directly.

Each run draws 1 AI action from your plan's monthly AI-action allowance.

Running an analysis​

  1. Pick one or more accounts (they need insight data — run a sync first if the account is new).
  2. Choose a time range — last 7, 30 (default), or 90 days.
  3. Choose at least one focus area:
    • Performance — engagement rate, average reach, growth rate, and an algorithm-alignment score with trend analysis and key findings.
    • Audience — demographics, engagement quality, growth trajectory, and behavior patterns.
    • Content — best and worst performing formats, timing optimization, creative health with a fatigue-risk rating, and untapped content opportunities.
    • Strategy — ranked recommendations (P1 = highest priority) with impact, complexity, resource needs, ROI projection, and action steps.
  4. Hit Run Analysis. It runs as a background job — when it finishes you're taken to the report.

Reading the results​

Every result opens with an executive summary — engagement rate, average reach, growth rate, algorithm score, and the run's confidence (0–10) so you know how much weight to give it. Then the tabs (deep-linkable, one per focus plus two more):

  • Roadmap — recommended actions organized into phases: immediate (0–30 days), short-term (30–90), medium-term (90–180), and long-term (365+).
  • Scorecard — an innovation & strategy assessment with per-element scores and action plans, a platform performance table, and an implementation-success forecast with confidence, risk, and mitigation per area.

History & re-runs​

Results are persisted per account. The Analysis history dropdown (per account, newest first, up to 20) lets you compare runs over time; Re-run starts a fresh analysis for that account with new parameters. The account switcher in the header jumps between channels' latest reports.

Profile optimizer​

A lighter, targeted analysis lives in Insights → ⋯ → Optimize profile (it moved there from Automate): it reviews a connected profile's bio, display name, and username and proposes 2–4 concrete improvements with a current-vs-suggested view. Apply each suggestion with one click, or ignore the ones you disagree with. Each analyze costs 1 AI action.