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Brand profiles, goals & personality

An agent is only as good as the context it's given. post.buzz has three steering surfaces that tell an agent who to sound like, what to aim at, and how this specific account behaves.

Brand profiles​

A brand profile (team workspace → Brand) captures the company-level context every AI feature draws on when writing for you. One profile per team; every AI surface — agents, chat, ideation, captions — reads from it.

Built as a four-step wizard:

  1. Basics — company name, industry, an optional website, and a one-line "what do you do & who's it for". From these, Generate brand details drafts the rest (it can even read your website for context), or enter everything manually.
  2. Voice & audience — voice (casual, professional, playful, luxury, educational, bold), a short description, and your target audience.
  3. Guidelines — messaging rules and tone pointers, plus explicit do's and don'ts lists ("never use emojis", "always include a CTA"). You can skip straight to review.
  4. Review & save.

Update it once and every AI surface picks up the change. Deleting the profile makes AI content fall back to defaults. Generation never invents products, claims, or stats — it works from what you gave it.

Unified Brand (rolling out)​

Some workspaces see a single Brand workspace instead of the wizard and the separate brand-memory panel. It is being enabled team by team.

  • About and Voice hold the brand's facts, audience, content language, the full voice note, signature, and simple emoji/hashtag settings. Each section has its own Edit / Save; if a teammate saved in the meantime, your edits are kept and you choose to save them again or discard them.
  • Accounts shows every connected account by handle. Each one either uses the brand voice, uses its observed style (inferred from its posts, labelled as such), or is customized. Two accounts on the same platform can sound different. A new analysis appears beside a custom style and only replaces it when you accept it. Account settings and Insights → Writing style open this section.
  • Rules lists your do's and don'ts and learned preferences together, with their source and scope. Learned suggestions never apply until you keep them.
  • Examples are posts you mark as representative (pasted, or kept from a preview). They demonstrate the voice; they are never treated as facts.
  • Hear it writes two sample drafts from your saved brand for one account or channel and language. Choosing "This sounds like us" keeps the draft as an example — nothing is posted or scheduled. It costs one AI action.
  • Learning pauses or resumes learning from your edits. Reset brand clears the foundation, rules, examples, account styles and pending suggestions for this team (connected accounts and scheduled posts are not affected).

Precedence is fixed: product safety and platform limits first, then explicit brand facts and prohibitions, then your instructions for this draft, then your voice and account customizations, then learned preferences, then observed style and examples. An account style refines the brand voice but cannot override a brand prohibition. If the brand changes while a draft is being written, the draft is marked Out of date with a Regenerate option.

Goals​

A goal is a measurable target an agent works toward — growth (followers, engagement, reach, …) or strategy (grow audience, build community, …), with a target value, deadline, and priority. Goals feed into agent decision-making alongside insights and the best-time-to-post data, shaping cadence and content choices. See Goals for the full lifecycle.

Account personality​

Personality is per-account voice — distinct from the brand profile, which is company-level. A personality captures how a specific channel behaves (a playful TikTok vs. a formal LinkedIn) and can be extracted from the account's existing posts, so you don't have to write it from scratch. Manage it from the account's settings drawer, or Insights → ⋯ → Writing style; re-analyzing costs one AI action.

When an account has a personality, it overrides the brand voice for that account's captions and plans — the closest voice always wins.

Putting it together​

Brand profile  ──┐
                 ├──►  Agent  ──►  posts that sound like you, aimed at your goals
Goals           ──┤
Account         ──┤
personality     ──┘

LLM configuration​

By default, all AI runs against post.buzz's managed inference backend. If you'd rather use your own provider, you can configure a custom LLM endpoint (base URL, model, API key) per user — the agent and chat features will route through it instead.