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Analytics & insights

Analytics unifies performance data from every connected platform into one view, so you can compare channels on equal footing and decide what to do next.

What we track​

Each published post accumulates metrics as the platforms report them:

  • Likes
  • Comments
  • Shares
  • Saves
  • Reach
  • Impressions

These roll up to per-account and per-time-period views. Not every platform exposes every metric — see the capability matrix for which platforms provide insights.

Views​

  • Overview — cross-channel performance at a glance.
  • Per-account — drill into a single channel.
  • Per-post — see which individual posts drove results.

Best time to post​

Based on your historical engagement, post.buzz recommends optimal posting times per account. These feed back into scheduling and into agent decision-making.

AI analysis​

Beyond raw numbers, the AI backend can analyze your content and performance to surface what's working and what to change. This includes:

  • Content analysis — what themes, formats, and hooks perform best.
  • Profile optimization — suggestions to improve your account's bio, avatar, and positioning.
  • Suggested fixes — concrete improvements for underperforming posts.

Analysis actions consume credits.

Export​

Need the numbers in a spreadsheet or BI tool? Analytics data can be exported for offline analysis.

How data arrives​

  • Meta platforms (Instagram, Facebook, Threads) push insights via webhook.
  • Other platforms are polled on a schedule and backfilled.

Metrics can lag by hours to a day depending on the platform; the freshest available value is always shown.