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Connect a channel

Connecting a social account links it to one of your teams. Most platforms use OAuth: you authorize access on the provider’s site. Bluesky uses an app password, and Telegram uses a bot token instead. Open the team’s Accounts page and pick a platform. You need permission to manage channels for the brand.

A few platforms connect differently:

  • Instagram has two paths: Instagram Login (direct) and via Facebook (business accounts managed through a Facebook Page — also the only variant that can delete published posts). See Instagram.
  • Facebook connects a Page: after OAuth you pick which Page (and for the Facebook-Instagram path, which Instagram business account).
  • Bluesky uses an app password, Telegram a bot token, Mastodon your instance.
  • Google Business and YouTube need Google sign-in with the channel you intend to publish to.

If a platform's API tier requires an approval we don't have yet, the connect tile says so rather than failing mid-flow.

Every connection lands in the accounts list with its avatar, handle, and follower count. Your plan caps how many channels you can connect (5 on Starter up to 100 on Agency); the cap counts only connected (disconnected ones free their slot). For the full capability breakdown per platform (what you can publish, whether insights/comments/DMs are supported), see Platforms.

Listening preferences​

Connected Meta accounts (Facebook, Instagram) let you choose which events they listen for: comments, mentions, direct messages, quick replies, and reviews. Open an account's settings drawer from the accounts screen to toggle them; changes apply to the platform when you save. Each field shows a sync badge — Synced, Out of sync, or Unknown — reflecting whether the platform accepted the current set.

These subscriptions drive what lands in your unified inbox and what auto-replies can react to. Two things to know:

  • If you enable a new event type on an existing connection (for example Messenger DMs), the account needs a reconnect to grant the extra permission the event requires.
  • Threads webhooks are configured in the Meta dashboard, not per-account, so they aren't managed here.

Instagram accounts get one extra tool in the drawer: Ice Breakers — up to four questions shown when someone opens a new DM chat with you, each with an optional reply payload. Save, clear, or re-sync them from Instagram at any time.

Per-account settings​

The same drawer holds the account's operational settings:

  • Timezone (IANA, e.g. America/New_York) — governs when scheduled posts fire and how days are bucketed. Default UTC.
  • Minimum gap between posts (minPostGapMinutes, default 60) — the posting gap enforced on that channel.
  • Writing style / personality — per-account voice, extractable from the account's existing posts (see brand & personality).
  • Signature — appended to agent-drafted captions for that account.
  • Move to team — reassign the account to another team in your organization.

Disconnecting an account​

When you disconnect an account, we revoke its tokens and soft-delete it: insights history is preserved, the channel frees its plan slot, and goals attached to it are cleaned up. Reconnecting the same account re-imports without creating duplicates. Scheduled posts targeting only that account are cancelled.